Product Experience (11)

Product Experience

Product Personalization: The Next Wave of Marketing in 2021

In 2021, IoT capabilities will enhance the connection between the brand and the buyer, creating a new surge of innovation for physical goods.

Product Experience

Why Aren’t Products Telling Us What They Need?

Physical goods have the opportunity to transcend traditional boundaries, as smart-connected products are ushering in a new era of improved customer...

Customer Retention

Reviving Direct Customer Connections for Physical Goods Companies

Brands and companies need ongoing after-sale customer engagement strategies to regain a direct connection with their customers or they may lose them...