Product Usage and Education

Guide customers to discover your product's full potential

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Do your customers know how to get the most from your products?

Polly, your product’s AI Advisor, delivers personalized usage guidance precisely when customers need it most, transforming casual users into product experts and brand advocates.

  • Meet them at their skill level
    Most products are abandoned not because they're flawed, but because customers never discover their full capabilities. Polly drives usage with tips and advice that meets customers at their skill level—adapting based on their responses.  
  • Share knowledge  
    According to Gartner, 70% of customers abandon products because they don't understand how to use them properly, not because the products are defective. Polly shares knowledge through natural conversations, not manuals. 
  • Build usage habits 
    Knowing when your customers are struggling or could benefit from guidance is key to building usage habits. Polly provides timely guidance so even the best products don't become underutilized and forgotten. 
BluStream PX clients experienced:

92%+

Platform connection rate

30%

Higher retention

-30%

Decreased support costs

2x

Growth in LTV

Empower every customer with BluStream PX and Polly

Intelligent usage tracking

Understand exactly how customers use your products. Through natural conversations, Polly captures real usage patterns and preferences, allowing you to:

  • Deliver perfectly timed guidance without requiring invasive tracking or complicated app downloads.
  • Identify the right moment for Polly to introduce new features or provide helpful tips.
  • Send hyper-personalized suggestions based on each customer's unique interaction patterns.

 

Personalized skill building

No two customers use your product the same way. McKinsey research shows that 76% of consumers are more likely to consider purchasing from brands that personalize, with advanced personalization delivering 5-15% revenue increases. BluStream PX creates individualized learning paths where: 

  • Polly gradually introduces advanced features based on each customer's comfort level and usage patterns—adapting in real-time to their responses.
  • Polly meets customers where they are, providing educational content through natural conversations that transform novices into power users.

 

Just-in-time problem solving

Anticipate and solve usage challenges before they lead to frustration. Polly identifies common usage sticking points and delivers proactive solutions through your customers' preferred channels. 

  • Turn potential negative experiences into moments of delight.
  • Solve problems fast with guidance that prevents frustration before it happens.
  • Ask questions to understand why they're using your product – or not – then deliver the support they need.

 

“That’s where the BluStream product becomes so great, because not everyone has the same questions. One person might ask, ‘Can I eat after?’ another, ‘Should I take this before bed?’ BluStream helps answer those individual questions without sending customers down a rabbit hole. That clarity builds confidence and makes the experience so much better.”

How it works

At the heart of BluStreamPX® is our patent-pending technology that powers Polly—proven to increase engagement.

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AI-Driven Journey Design

Polly combines billions of post-purchase data points with your product knowledge to design highly personalized journeys—guiding customers every step of the way, from first purchase to loyal advocate.

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PX AI Engine

Our patent-pending PXAI Engine powers everything Polly does—analyzing customer preferences and product knowledge so every conversation is perfectly timed and personalized.

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Data that drives engagement

Every customer is different. Polly uses zero-party data from real conversations—combined with product knowledge, behavior patterns, and skill level—to deliver journeys that are truly unique to each customer.

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Customer insights that drive your business

Forget surveys and focus groups. Polly surfaces actionable insights from every conversation—from early product issues to what's driving customers to buy again.

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Smarter over time

Polly learns from every interaction—adjusting her conversations based on how customers respond. The more she engages, the smarter she gets.

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Channel of choice

Polly meets your customers where they are—SMS, WhatsApp, WebChat, or email. She delivers the right conversation on the right channel based on each customer's preferences.

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Frequently asked questions

Can’t find what you need? We’re happy to help, just send us a message.

Why do customers struggle with product usage?

Even the best products can end up as "closet dust collectors" if customers don't understand how to use them properly. Common barriers include overwhelming features, unclear instructions, forgetting about the product after initial excitement, and not discovering advanced features that would increase value. When customers don't successfully use your products, they don't reorder, they churn, and they leave lukewarm reviews. 

How does Polly help customers actually use our products?

Polly guides customers through their usage journey with timely, relevant conversations. She provides progressive education—starting with basics, then advancing to sophisticated features as customers build confidence. Polly sends usage tips at optimal moments, answers how-to questions immediately, and adapts guidance based on each customer's skill level and engagement. 

What's the difference between usage support and customer support?

Customer support is reactive—it helps when something's broken or wrong. Usage guidance is proactive—it helps customers succeed before problems arise. Polly focuses on maximizing product value by teaching customers how to get more from features they own, preventing frustration before it becomes a support ticket, and building confidence that leads to repeat purchases. 

Can Polly adjust guidance based on how customers are actually using the product?

Yes. Polly personalizes usage guidance based on engagement signals (are they actively using the product or going quiet?), response patterns (which tips resonated, which didn't), purchase history (comparing this product to others they own), and time-based milestones (Week 1 vs. Month 3 users have different needs). If a customer shows signs of decreased engagement, Polly intervenes with re-engagement strategies before they churn. 

What usage content should we add to Polly's Vault?

Upload materials that help customers succeed:

  • How-to guides: Step-by-step instructions for key features
  • Usage tips and tricks: Ways to get more value from the product
  • Best practices: Optimal ways to use the product for different goals
  • Troubleshooting: Solutions to common usage challenges (not product defects)
  • Advanced techniques: Features that power users love
  • Use case scenarios: "If you want X result, try Y approach"

Most brands already have this in scattered blog posts, videos, or manuals—Polly delivers it as timely conversations.

How does increased usage lead to better retention?

Customers who successfully use your products become invested in them. They see real results, build habits around usage, discover features that increase value, and develop confidence and satisfaction. These customers don't churn—they become advocates who leave great reviews, recommend you to friends, and eagerly buy additional products. Usage is the bridge between first purchase and loyal customer.

What if customers have different skill levels or experience?

Polly adapts conversations to each customer's level. First-time buyers get foundational guidance and encouragement. Experienced customers receive advanced tips and feature highlights. Customers who engage deeply get more sophisticated content, while those who need more hand-holding receive patient, basic support. Polly meets every customer where they are in their product journey.

Ready to transform your product experience?