Pre-Arrival and Unboxing

Create magical first moments that build instant customer connection

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First impressions matter. Are yours memorable?

With Polly, your product's AI Advisor, you create a seamless bridge from purchase anticipation to that crucial first interaction—turning basic unboxing into an extraordinary brand experience.

  • Ta-Da! or Uh-Oh!
    The unboxing moment is your product's debut performance, yet most brands miss this critical touchpoint.
  • Unboxing leads to repeat buying
    According to Forrester Research, 61% of consumers report that an exceptional unboxing experience makes them more likely to purchase from that brand again, yet only 11% of companies have a dedicated unboxing strategy.
  • How do I...?
    When customers open your package, they're at peak excitement—but without guidance, that enthusiasm quickly fades. Polly keeps that momentum going.
  • Some products require planning
    Help customers prepare by sharing details on what they need to get started on day 1 and you’ll make arrival day the start of a great relationship.
BluStream PX customers

30%

Higher retention

30%

More revenue

-30%

Decrease in support costs

2x

Growth in LTV

Elevate every unboxing moment with BluStream PX and Polly

Anticipation builder

Create excitement before your product even arrives. A Harvard Business Review study found that anticipation is a powerful emotional driver, with pre-arrival communications increasing customer satisfaction by up to 73% compared to products that arrive without preparation.

  • Set expectations, build anticipation, and prepare customers for a successful unboxing experience.
  • Surface hard to find instruction manuals so they have just what they need when your product arrives.

 

Interactive unboxing guides

Transform ordinary packaging into an interactive experience. Polly delivers step-by-step unboxing guidance through customers' preferred channels—speaking in your brand's voice.  

  • Personalized setup assistance that ensures successful first use and helps your customers discover everything you've thoughtfully included.
  • Reveal hidden features and explain packaging components so they're up and running - fast.

 

First-use success

The moments after unboxing determine product satisfaction. Polly guides customers through initial setup and first use with personalized instructions tailored to their specific needs and experience level.

  • Reduce support calls and increase long-term satisfaction.
  • Proactively provide answers to common "just opened" questions.
  • Make your products indispensable by helping your customers build usage habits into their daily routine.

 

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How it works

At the heart of BluStream PX® is Polly, powered by patent-pending technology that's proven to increase engagement.

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AI-Driven Journey Design

Polly combines billions of post-purchase data points with your product knowledge to design highly personalized journeys—guiding customers every step of the way, from first purchase to loyal advocate.

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PX AI Engine

Our patent-pending PXAI Engine powers everything Polly does—analyzing customer preferences and product knowledge so every conversation is perfectly timed and personalized.

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Data that drives engagement

Every customer is different. Polly uses zero-party data from real conversations—combined with product knowledge, behavior patterns, and skill level—to deliver journeys that are truly unique to each customer.

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Customer insights

Forget surveys and focus groups. Polly surfaces actionable insights from every conversation—from early product issues to what's driving customers to buy again.

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Smarter over time

Polly learns from every interaction—adjusting her conversations based on how customers respond. The more she engages, the smarter she gets.

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Channel of choice

Polly meets your customers where they are—SMS, WhatsApp, WebChat, or email. She delivers the right conversation on the right channel based on each customer's preferences.

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Frequently asked questions

Can’t find what you need? We’re happy to help, just send us a message.

Why does the pre-arrival experience matter so much?

The moment between purchase and delivery is critical—it's when buyer's remorse sets in, excitement fades, and customers start second-guessing their decision. By staying connected during pre-arrival, you keep excitement high, set clear expectations, and prepare customers for success. This prevents returns, reduces "where's my order?" support tickets, and ensures customers are ready to get the most from your product the moment it arrives.

How does Polly engage customers before their product arrives?

Polly sends personalized messages during the pre-arrival period: order confirmation excitement, preparation tips, and guidance on what to expect when the package arrives. For example, if someone ordered a blender, Polly might share a quick video on unboxing or suggest having ingredients ready for their first smoothie. These aren't tracking notifications—they're conversations that build anticipation and set customers up for a great first experience.

What happens during the unboxing phase?

Polly reaches out shortly after delivery to guide customers through their first moments with your product. She can share quick-start tips, highlight key features to try first, address common first-time questions, and check that everything arrived as expected. This is when customers decide if they made the right choice—Polly ensures that critical first impression is positive and sets the foundation for long-term product success.

How does this reduce returns and increase satisfaction?

Many returns happen because customers don't understand how to use a product, receive something different than expected, or experience confusion during setup. Polly's pre-arrival and unboxing guidance prevents these issues by setting clear expectations, providing immediate setup help, and catching problems early when they're easiest to solve. Customers who feel supported from day one are far less likely to return products or leave negative reviews.

Can Polly customize pre-arrival messages based on what customers ordered?

Yes. Polly tailors every conversation based on which specific products customers purchased, their order history (first-time vs. repeat buyer), shipping method and estimated delivery, and any preferences they've indicated. A customer ordering their first skincare product gets different guidance than someone reordering their third bottle. Polly makes every unboxing feel personalized and relevant.

What kind of pre-arrival content should we provide to Polly?

Upload to Polly's Vault:

  • Unboxing guides: What's in the box, what to expect
  • Quick-start instructions: First steps to get going immediately
  • Setup tips: Common first-time questions and answers
  • Product expectations: What results to expect and when
  • Care from day one: Initial cleaning, charging, or prep instructions

Most brands already have this content scattered across emails, inserts, or support docs. Polly brings it together into timely, personalized conversations.

How does this complement our order confirmation and shipping emails?

Polly enhances your existing transactional emails rather than replacing them. Your e-commerce platform still sends order confirmations and shipping notifications. Polly adds the conversational layer—checking in with personalized tips, answering questions proactively, and building excitement beyond basic logistics. Think of your emails as "what" (order status) and Polly as "how" (guidance for success).

Ready to transform your product experience?