Blustream PX

Your product, now with an AI Advisor

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Do you know how your customers are using your products?

Digitally native products have long-held an advantage: a direct, always-on connection to their customers. But for CPG and subscription brands, that connection is often lost the moment the product ships.

Polly changes that. She picks up where your marketing leaves off, creating a digital connection that guides customers through every stage of ownership—keeping them engaged, successful, and loyal.

Polly, your product's AI Advisor in every box

Meet Polly—your brand's AI Advisor who comes with every purchase. Like a parrot trained to speak in your voice, Polly learns your products and brand to guide each customer through their ownership journey with personalized, helpful conversations.

From pre-arrival excitement and unboxing tips to usage support, education, and ongoing care, Polly's there at every step—helping your customers succeed with your products while building the loyalty that drives repeat purchases.

Hyper-personalized, and always on time

The data is in – consumers overwhelmingly crave personalization AFTER the sale. According to McKinsey & Company, fully 71% of consumers expect personalization when they purchase a product and 76% express frustration when brands don't deliver. By combining customer insights with product-specific knowledge, Polly engages your customers at the right time with meaningful, engaging bi-directional conversations. Like a parrot trained to speak in your voice, Polly delivers hyper-personalization at scale—from quick SMS tips to immersive, multimedia web-based exchanges.

Valuable insights to drive your business

Product leaders rely on customer feedback to understand how their products are performing and to plan new versions, create support plans, marketing strategies, and identify cross-sell opportunities. Often relegated to surveys, focus groups, and customer support data, this information can be difficult to get and is often too little, too late.

Polly changes the equation. Through natural conversations, she gathers rich zero-party data in real-time, giving your team continuous insight into how customers actually use your products, where they struggle, and what they need next. And unlike surveys that interrupt, Polly collects this intelligence while actively improving the customer experience.

Billions

of PX engagement
metrics

95%

Platform
connection rate

★★★★★

Stronger loyalty
& trust

1M+

VOC
insights

AI-driven journey design

Polly combines billions of post-purchase data points with your product knowledge to design highly personalized journeys—guiding customers every step of the way, from first purchase to loyal advocate.

PX AI Engine

Our patent-pending PXAI Engine powers everything Polly does—analyzing customer preferences and product knowledge so every conversation is perfectly timed and personalized.

Data that drives engagement

Every customer is different. Polly uses zero-party data from real conversations—combined with product knowledge, behavior patterns, and skill level—to deliver journeys that are truly unique to each customer.

Customer insights that drive your business

Forget surveys and focus groups. Polly surfaces actionable insights from every conversation—from early product issues to what's driving customers to buy again.

Smarter over time

Polly learns from every interaction—adjusting her conversations based on how customers respond. The more she engages, the smarter she gets.

Channel of choice

Polly meets your customers where they are—SMS, WhatsApp, WebChat, or email. She delivers the right conversation on the right channel based on each customer's preferences.

Stay connected – every step of the journey

Pre-arrival & Unboxing

Polly builds a seamless bridge from purchase anticipation to that crucial first interaction—turning basic unboxing into an extraordinary brand experience.

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Product Usage

Polly delivers personalized usage guidance precisely when your customers need it most. She transforms casual users into product experts and brand advocates through natural conversations.

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Care & Maintenance

Care & Maintenance

Polly transforms maintenance from an afterthought into an engaging experience, delivering personalized care reminders and instructions through timely conversations.

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Customer Retention

Polly maintains an ongoing, value-adding dialogue throughout the entire product ownership journey. She builds connections that keep your customers coming back.

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Cross-sell & bundles

Cross-Sell and Bundles

Polly increases cross-sell revenue by leveraging real product usage data to deliver perfectly timed, hyper-relevant recommendations through personalized conversations.

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Customer Feedback & Insights

Customer Feedback and Insights

With Polly's live connection and access to zero-party data collected through natural conversations, you'll gain usage and preference insights, understand sentiment, and even find problems early.

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Pre-arrival & Unboxing

Polly builds a seamless bridge from purchase anticipation to that crucial first interaction—turning basic unboxing into an extraordinary brand experience.

Learn More

Product Usage

Polly delivers personalized usage guidance precisely when your customers need it most. She transforms casual users into product experts and brand advocates through natural conversations.

Learn More

Care & Maintenance

Polly transforms maintenance from an afterthought into an engaging experience, delivering personalized care reminders and instructions through timely conversations.

Learn More

Customer Retention

Polly maintains an ongoing, value-adding dialogue throughout the entire product ownership journey. She builds connections that keep your customers coming back.

Learn More

Cross-Sell and Bundles

Polly increases cross-sell revenue by leveraging real product usage data to deliver perfectly timed, hyper-relevant recommendations through personalized conversations.

Learn More

Customer Feedback and Insights

With Polly's live connection and access to zero-party data collected through natural conversations, you'll gain usage and preference insights, understand sentiment, and even find problems early.

Learn More

Blog

You Have a Customer Experience Plan. Now What’s Your Product Experience Strategy?

Optimize customer retention by integrating Product Experience strategies. Learn how to maintain long-term engagement and transform first-time buyers into loyal advocates.

The BluStream Product Experience (PX) Platform creates a constant connection between you and your customers throughout their product ownership journey. Powered by our Product Experience AI Engine, BluStream PX delivers Polly—your AI Advisor—who has personalized conversations with customers at scale, from unboxing through renewal. Unlike marketing automation focused on acquisition or support tools focused on troubleshooting, BluStream PX is the only platform built specifically for the product ownership experience.

BluStream PX uses data streams—continually updating information about your products and customers—to power Polly's conversations. As customers interact with your products and respond to Polly, the platform learns and adapts in real-time. Polly initiates conversations at critical moments while also responding to customer questions 24/7. Everything is personalized based on individual customer behavior and product usage patterns.

Customer Experience (CX) platforms typically focus on marketing campaigns and support interactions. Product Experience (PX) is specifically about how customers use and succeed with your products. While CX tools help you acquire customers and handle complaints, BluStream PX keeps customers engaged during the critical ownership period—guiding them through usage, preventing issues before they arise, and building the connection that drives repeat purchases. It's the difference between broadcasting to customers and having ongoing conversations with them.

BluStream PX is built to work with your existing tech stack. We offer a direct integration with Shopify for seamless setup, and our API connects easily with any e-commerce platform, CRM, or marketing automation tool you use—including WooCommerce, Klaviyo, and custom systems. We also integrate with all major communication channels: SMS, WhatsApp, email, and WebChat. Our team handles the technical integration during onboarding, so most brands are live within 2-3 weeks regardless of their tech stack.

We take security seriously across all customer data. Your proprietary information in Polly's Vault stays secure and under your control—you decide what Polly can access and share. Customer data including phone numbers, purchase history, and product usage information is encrypted and protected according to industry standards. We're fully compliant with data privacy regulations including GDPR and CCPA, handle opt-in/opt-out management automatically, and never share or sell customer data to third parties. You maintain complete ownership of your customer relationships and data.

Yes. You can create separate product journeys for different product categories, customize Polly's conversations based on which products customers purchased, and segment customers by product line, usage patterns, or behavior. Polly adapts her guidance based on each customer's unique product portfolio and needs.

The BluStream PX Portal gives you real-time visibility into:

Engagement metrics: Response rates, conversation completion, channel performance
Retention analytics: Churn risk indicators, customer lifecycle trends, cohort analysis
Product insights: Usage patterns, feature adoption, common questions by product
Business impact: LTV growth, support cost reduction, revenue retained through interventions
Customer sentiment: What customers are saying about your products in their own words

Plus monthly intelligence reports and quarterly business reviews with actionable recommendations.

BluStream PX

Polly Journey Preview

Meet Polly