Capture authentic feedback that drives product innovation

Traditional feedback methods yield diminishing returns—survey response rates have plummeted to below 2%, while 77% of consumers abandon brands due to poor experiences that weren't captured in formal feedback. Physical product brands lose connection after the sale, making it nearly impossible to understand how customers actually use products, what challenges they face, or why they churn. 

BluStream collects feedback through natural conversations, not surveys. Polly asks contextual questions during the product journey—checking in after first use, inquiring about features, addressing potential frustrations. Because questions arrive at relevant moments within helpful conversations, customers respond willingly, achieving 92%+ connection rates versus sub-2% for typical surveys. 

Zero-party data is information customers intentionally share—their preferences, challenges, goals, and feedback—rather than data you infer from behavior or purchase from third parties. Polly collects zero-party data through conversations where customers tell you directly what they need, like, or struggle with, making it more accurate and actionable than behavioral inference.

Harvard Business Review found that companies leveraging real-time customer insights outperform peers by 85% in sales growth and 25%+ in gross margin. Polly surfaces insights traditional methods miss: what features customers love or ignore, why they're considering alternatives, what products they need, and where your product experience breaks down. 

Polly surfaces actionable intelligence across multiple dimensions: product usage patterns and feature adoption, customer satisfaction and sentiment trends, churn risk indicators, cross-sell opportunities, competitive intelligence, and product improvement ideas. All insights are delivered through the BluStream PX Portal with real-time dashboards. 

Support tickets only capture problems after they've escalated, and reviews reflect only extreme experiences. Polly captures the full spectrum of customer sentiment in real-time during actual product use—the majority middle ground where most customers live. She identifies issues before they become support tickets and gathers feedback from satisfied customers who'd never write reviews. 

BluStream PX delivers real-time insights. As Polly has conversations, the platform immediately aggregates and analyzes responses, surfacing trends and sentiment shifts through intuitive dashboards. You can identify emerging issues the same day and intervene with at-risk customers before they churn, not weeks later after analyzing survey results.