Meet Polly

Your product’s AI Advisor

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60% of your customers slip away in the first 90 days

Most brands lose the majority of their customers within three months of purchase. Without proactive guidance and support, customers get stuck, don't see results, or simply forget about your products—and they churn. Polly changes that.

  • The silent churn
    After purchase, customers are left to figure things out alone. When they get stuck or can't solve simple problems, they quietly disengage—no complaint, no second chance, just gone.
  • Support that waits for problems
    Traditional support is reactive—waiting for customers to get frustrated enough to reach out. By then, 80% have already decided to leave.
  • Generic automation misses the mark
    Batch emails get ignored. Scripted bots feel robotic. When guidance isn’t personal, engagement disappears.

See your AI Advisor in action

 When customers feel guided and supported, great things happen—they stay engaged, buy again, and become loyal advocates. With Polly's personalized conversation strategy, we'll help you create connections that turn one-time buyers into lifelong customers. 

1. PX Topics
Unboxing-and-Pre-delivery

Unboxing and Pre-delivery

Polly keeps that post-purchase glow going with helpful pre-arrival tips and all the details customers need to make unboxing quick, easy, and fun!

Usage-and-Education

Usage and Education

From first-time buyer to advanced users, Polly guides each customer with helpful information, tips and resources tailored to their skill level.

Recommendations

Recommendations

Polly recommends re-orders, complementary products, and add-ons based on each customer's preferences and usage patterns.

Care-and-Support

Care and Support

Polly helps your customers keep their purchases in tip-top shape and prevents costly support calls by proactively reaching out with helpful advice before problems happen.

Build lasting customer relationships with Polly, your product's AI Advisor

Polly maps the customer journey

Polly predicts where customers will struggle before they do. She tailors guidance based on each person's skill level and behavior, delivering the right support at exactly the right moment. 

  • Predicts churn risk and intervenes before customers disengage.
  • Personalizes content for beginners, experienced users, and everyone in between
  • Adapts timing and messaging based on individual engagement patterns

 

Polly proactively manages conversations

Polly doesn't broadcast—she converses. You train her by uploading your brand guidelines, product documentation, and support resources. She speaks in your voice, initiates conversations when customers need guidance, and seamlessly connects them to human support when needed. 

  •  Proactive, two-way conversations that adapt based on customer responses.
  •  Trained on your materials—brand voice, product guides, FAQs, and more.

 

Polly shares insights & predictions

Make smarter decisions with data you can't get any other way. Polly collects zero-party data through natural conversations—revealing what's working, what's not, and what drives customers to stay loyal and buy again.

 

  • Zero-party data collected through natural conversations, not surveys.
  • Identifies product pain points and opportunities for improvement.
  • Reveals what messaging resonates and what drives repeat purchases.

 

How it works

At the heart of BluStreamPX® is our patent-pending technology that powers Polly—proven to increase engagement. 

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AI-Driven Journey Design

Polly combines billions of post-purchase data points with your product knowledge to design highly personalized journeys—guiding customers every step of the way, from first purchase to loyal advocate.

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PX AI Engine

Our patent-pending PXAI Engine powers everything Polly does—analyzing customer preferences and product knowledge so every conversation is perfectly timed and personalized.

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Data that drives engagement

Every customer is different. Polly uses zero-party data from real conversations—combined with product knowledge, behavior patterns, and skill level—to deliver journeys that are truly unique to each customer.

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Customer insights that drive your business

Forget surveys and focus groups. Polly surfaces actionable insights from every conversation—from early product issues to what's driving customers to buy again.

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Smarter over time

Polly learns from every interaction—adjusting her conversations based on how customers respond. The more she engages, the smarter she gets.

channel-of-choice

Channel of choice

Polly meets your customers where they are—SMS, WhatsApp, WebChat, or email. She delivers the right conversation on the right channel based on each customer's preferences.

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Frequently asked questions

Can’t find what you need? We’re happy to help, just send us a message.

How do I train Polly to speak in my brand voice?

You upload your existing materials to Polly's Vault: product manuals, brand guidelines, FAQs, support documentation, care instructions, and marketing content. Our team helps structure this knowledge base during onboarding, and Polly learns to apply it contextually in conversations. You maintain complete control over what Polly can say and share, with the ability to update Polly's Vault anytime as your products or policies change.

What goes into Polly's Vault?

Polly's Vault stores everything Polly needs to be your product expert:

  • Product knowledge: Specifications, how-to guides, troubleshooting, care instructions
  • Brand voice: Tone guidelines, key messaging, approved terminology, what NOT to say
  • Support resources: FAQ databases, return/refund policies, warranty information
  • Marketing content: Educational materials, user testimonials, seasonal messaging

Initial vault setup typically takes 1-2 hours of your time (gathering and uploading). BluStream handles the structuring and optimization.

How does Polly know when to reach out to customers?

Polly uses your approved Polly Path—a strategic conversation roadmap based on your product category, customer behavior, and business goals. She initiates conversations at critical moments while continuously adapting based on how customers respond. If a customer engages early, Polly adjusts. If someone shows signs of disengagement, Polly intervenes proactively.

Can customers ask Polly questions anytime?

Polly is always available for customer-initiated questions. Customers can reach out anytime via their preferred channel (SMS, WhatsApp, email, WebChat), and Polly responds with personalized, context-aware answers drawn from Polly's Vault. She handles both proactive outreach (scheduled journey messages) and reactive support (customer questions) seamlessly.

What happens if Polly doesn't know the answer to a customer's question?

Polly is trained to recognize when a question is outside her knowledge base. In those cases, she'll acknowledge the question, let the customer know she's escalating to your team, and route it to the appropriate human support channel. You see these escalations in the BluStream PX Portal, which also helps you identify knowledge gaps to add to Polly's Vault for future conversations.

How does Polly personalize conversations for different customers?

Polly personalizes based on multiple data streams: purchase history (which products they own), behavioral signals (how they've responded to previous messages), usage patterns (are they using the product or at-risk of abandoning), customer preferences (channel choice, response timing), and journey stage (new customer vs. renewal cycle). Two customers who bought the same product can have completely different conversations based on their individual needs and behavior.

Can I see what Polly is saying to my customers?

Yes. The BluStream PX Portal gives you full visibility into Polly's conversations. You can view individual customer conversation histories, see real-time message performance, review what questions customers are asking most frequently, and track sentiment across all interactions. You approve the Polly Path before launch, and you can update messaging anytime.

Ready to meet Polly?