Klaviyo gets smarter when your customers talk back.

When your flows end, BluStream's Product AI Advisor takes over - helping customers love what they bought through real two-way conversations, writing what they share back into Klaviyo as profile properties and flow triggers. 

AI Advisor

BluStream

Hey! How are you getting on with Apex Whey — mixing it with water or milk? 🥛
Oat milk, post-workout in the evenings
capturing: mixer_preference
Love that. Are you hitting your protein goals most days?
Most days, yeah! Rest days are tough 😅
capturing: usage_frequency · goal_type
 
profile properties + events → Klaviyo
 

Email · SMS · Flows

Klaviyo

smarter segments triggered flows personalised campaigns churn recovery

✓ auto-synced in real time

The missing piece to your Klaviyo stack

  • Learn more about our Klaviyo integration with our User Guide

AI-powered post-purchase education

BluStream's Product AI Advisor, Polly reaches out after every order — no templates, no manual setup. Smart questions about usage, experience, and goals, tailored to the product.

Your order just arrived 📦 First impressions?
Looks great, already tried it!
capturing: first_use · unboxing_sentiment
zero manual effort two-way SMS product-led

Zero-party data → Klaviyo profiles

Every response lands in Klaviyo as a custom property or event — immediately available for segmentation and flow triggers.

 
goal_type = "build muscle" → Klaviyo property
 
 
usage_freq = "daily" → Klaviyo property
 
 
Flow: "Daily athlete" sequence triggered
custom properties flow triggers real-time sync

Churn risk detection & recovery

BluStream flags dissatisfaction early and fires a targeted Klaviyo recovery flow — before the customer churns, disputes, or leaves a bad review.

⚠️

Churn signal detected

csat: low · last_response: "disappointed"

→ recovery flow ↗
dispute prevention early detection recovery flow

Segments built on what customers tell you

Build Klaviyo segments from declared preferences and experience scores — not assumptions. Every campaign hits the right person with the right message.

goal: build muscle
 
mixer: oat milk
 
usage: daily
 
csat: high
 
declared preferences experience scores
how it works

A proactive AI Product Advisor for every product

How Polly, your product's AI Advisor Works

  • Proactive conversations
    BluStream initiates two-way conversations tied to real product ownership moments - not generic email blasts or reactive support tickets.
  • Zero-party data capture
    Every conversation surfaces product usage signals, preferences, and expansion opportunities. Data your brand actually owns - straight from the source.
  • Expansion on autopilot
    Zero-party data flows directly into your stack, making every subsequent campaign and flow sharper. Better data compounds. So does revenue.
fly

Frequently asked questions

Can’t find what you need? We’re happy to help, just send us a message.

What is Polly?

Polly is your product's AI Advisor. Like a parrot trained to speak in your voice, Polly learns your brand guidelines and product knowledge and manages personalized conversations with your customers throughout their ownership journey. She turns one-time buyers into loyal customers by being there at every critical moment—from unboxing to renewal. 

Is this just another chatbot?

No. Chatbots are reactive—they wait for customers to ask questions. Polly is proactive, initiating conversations at the moments that matter most in your customer's journey. Unlike static chatbots that follow scripted flows, Polly uses AI to understand customer context and adapt conversations in real-time. She draws from your product knowledge (stored in Polly's Vault), responds to customer behavior, and reaches out before issues become problems.  

Does BluStream replace Klaviyo or our marketing automation?

No, BluStream complements your existing tools. Think of it this way: Klaviyo is your megaphone for acquisition campaigns. Polly is your product's concierge for post-purchase retention. Most brands use both—Klaviyo for marketing broadcasts and BluStream for ongoing product conversations. We integrate seamlessly with Klaviyo, Shopify, and your existing tech stack. 

How long does it take to get started?

Most brands are live within 2-3 weeks, and we typically only need 1-2 hours total of your time. After signing up, you'll upload your product knowledge to Polly's Vault, review Polly's recommended conversation strategy, and approve your launch. BluStream handles the technical integration, testing, and configuration. 

Will customers find these messages annoying?

The opposite. Because Polly's conversations are personalized, helpful, and timely—not promotional—customers actively engage. We see 90%+ community retention rates with very low opt-outs. Polly helps, she doesn't spam. 

What is an AI Advisor?

An AI Advisor gives your customers personalized recommendations and guidance throughout their product ownership journey. Polly is your product's AI Advisor—she proactively reaches out, adapts to each customer's needs, and speaks in your brand's voice.

When should a brand consider BluStream?

BluStream is ideal when you're facing high customer churn (especially in the first 90 days), rising customer acquisition costs, lack of visibility into how customers use your products, or difficulty maintaining connections after purchase. If customers often struggle with setup, underutilize product features, or quietly churn without feedback, BluStream provides the continuous connection that turns them into successful, loyal customers. 

Your next 5-star review is a conversation away